| We’re not just talking ‘easy
on the eye’, adhering to brand guidelines,
or just plain beautiful here. Nor are we
just talking about the functional structure
of your site, how easy information is to find
for all viewers, or how enjoyable and memorable
the experience is. Or how coding techniques can be used to
produce a simple, clean
and search engine friendly site. We’re
talking all of these things.
The coding, keywords
and content of a site, at design and build
stage, play an important role in any marketing
activity. The manner in which a web site is built can have
a strong impact on how search engines are able to read and
index its content. Therefore a solid Search Engine
Optimisation program, as part of the marketing
campaign of any site, begins here.
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